Group Texting is the latest phenomenon since last few months in technology space. Group Texting is alternatively called Private Group Messaging service or Group SMS service. Using this service, one can send messages to a closed group and each of the member in the group can reply and the reply can be seen by all members leading to a conversation. Simplicity is its strength. Since it is not an instant messenger the thrill of waiting for a reply is preserved.
At this point it is popular in the US and few other countries where smart phone usage is high. Major players in this space are GroupMe, Beluga, Fast Society. There is good traction in this space now with Facebook acquiring Beluga. And Groupme boasts of sending 1 million texts everyday. Fast Society is at a bit low as it is present only for iOS devices. And also another new venture in this space is Yobongo. It specifies its offering as ‘Chat with people Nearby’.
Hope we might see more ventures in this space in other large markets like India too.